How 605 Has Helped Charter’s Data-Driven TV Ad Sales

MIAMI -- The announcement was made in the summer but, already, it seems like cable operator Charter and TV ad data tech outfit 605 have converted their partnership in to visible results. In July, the pair announced 605's methodology and technology would be used by Charter to fuel census-based TV measurement and analytics. In this recorded discussion at Beet Retreat, Charter ad products and strategy SVP Rob Klippel and 605 president Ben Tatta discussed the partnership, and what comes next. "While we've deployed this application that [...]

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Beet Retreat Miami, 2017 presented by Videology with Alphonso and 605